Merlin Entertainment Venues
Brief Description: Tasked with crafting a unique, engaging and adaptable social media campaign that encapsulates the extraordinary and diverse offerings of Merlin Entertainment Venues.
Role: Account & Social Media Manager
Responsibilities and Achievements:
Social Media Strategy: Developed and executed a social media content strategy that was deployed across various platforms such as Instagram, Facebook, and LinkedIn. This targeted approach ensured each platform was utilised effectively according to its unique strengths, resulting in a broad reach and consistent brand messaging across all channels.
Campaign Development: Conceived and led the "Call That Unique" campaign, showcasing the one-of-a-kind experiences provided by Merlin Entertainment Venues. This strategic approach resulted in increased visibility and bookings for the venues, successfully meeting client objectives.
Brand Voice Design: Created an engaging, informative, and enthusiastic brand voice to capture audience attention and convey the excitement and uniqueness of each venue. This strengthened the overall campaign narrative and boosted engagement levels.
Adaptable Messaging: Navigated varied and sensitive PR scenarios with adaptable messaging, ensuring campaign continuity and resonance with the audience in different contexts.
Cross-Promotion Strategy: Successfully incorporated cross-promotion with Merlin's Magic Wand charity, generating goodwill and demonstrating corporate social responsibility. This helped strengthen the brand image and boosted overall campaign effectiveness.
LinkedIn Advertising: Executed a targeted LinkedIn advertising campaign, focusing specifically on event planners in the UK event industry. Utilised LinkedIn's robust targeting capabilities to reach a precise audience, contributing significantly to the overall increase in engagement and conversions. This campaign resulted in a higher number of enquiries and bookings, driving the success of the "Call That Unique" campaign.
Image Sourcing: Procured high-quality imagery that significantly enhanced the overall look and feel of the social media presence, thereby helping to increase engagement.
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![International Womens Day]()
ππ© πΌ Happy International Women's Day from all of us at Merlin Venues! Today, we're proud to celebrate the incredible women who make our venues the unique and special places they are.
We're lucky to have some of the most talented and hard-working women in the industry on our teamπͺπ
π So here's to all the women who inspire us and make Merlin Venues a better place and, we're committed to doing our part to help build a brighter future for all.
Happy International Women's Day! π#IWD2023#MerlinUnique #MerlinVenues#WomenInBusiness
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![Stormzy Wax Work at Madame Tussuads]()
π€π₯ Get ready to #MerlinUnique with the one and only Stormzy!
Experience the Impossible Festival at Madame Tussauds, where you can vibe alongside the UK's grime king and an incredible lineup of music legends. π₯
π Immerse yourself in a festival atmosphere, complete with delicious street food and summer cocktails, all while staying dry and mud-free!
Book now to guarantee an experience that's truly unique and create unforgettable memories with Stormzy and friends at the Impossible Festival β only at Madame Tussauds! ποΈ
#Stormzy #ImpossibleFestival #MadameTussauds
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![Image of immersive experience at London Dungeon]()
πΈοΈπ» Tired of the same old sandwiches and sausage rolls at your events?
π₯ͺ Level up your buffet game with a spine-tingling twist at The London Dungeon!
π± Dare to dive into our spooky finger buffet, featuring ghoulishly good treats that will leave your guests screaming for more.
π Book your #MerlinUnique event today and make your dining experience frighteningly fun!
#LondonDungeon #SpookyFingerBuffet #ScaryDelights #CreepyCatering #EventProfs
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![Wax Work of Taylor Swift]()
π§οΈ Fed up with soggy summer festivals and muddy fields? π€¦
SAME!
Why not celebrate with the biggest names in music and leave your umbrellas and wellies at home at our Summer Festival! πΈ
Perfect for corporate events, team building, and private celebrations and starting at only Β£120 per person + VAT, our packages include exclusive venue hire, DJ entertainment, all-inclusive drinks and catering, and an unforgettable immersive experience for your guests. Book between June and August for a chance to win a pair of tickets to a Merlin UK attraction of your choice! π
π Enquire now and join the ultimate rain-free summer festival! βοΈ
#SummerFestival #MerlinVenues #OutdoorEvents #FestivalVibes -
![Two guests at London Aquarium celebrating]()
Happy International Day of Happiness! π
Ready to celebrate and spread some joy and positivity?
Then look no further than Merlin Entertainment venues for your next event!
From the spooky rooms of The London Dungeon to the underwater tunnels of SEA LIFE London, our venues are made to bring smiles to your guests' faces. ππ¦΄
Our venues are truly unique and you won't find anything else like it in London.
So, why settle for ordinary when you can have a #merlinunique venue. πβ
Choose one of our locations to create an unforgettable experience for your guests.β
#InternationalDayofHappiness
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![Photo of the Riverside Rooms empty hall]()
π Tired of getting lost in the city trying to find a hidden event venue?
The Riverside Rooms is a breeze to access, with excellent public transport links and proximity to major train stations.
π No more dragging yourself through the urban jungle β The Riverside Rooms is your easily accessible oasis!
ποΈ Book now and simplify your event planning β Only with Merlin Venues! π https://bit.ly/3TzuSrA
#MerlinUnique #SummerParty
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![Capsule of the London Eye]()
Elevate your event with the exceptional lastminute.com London Eye! π‘
With unrivalled 360-degree panoramic views of the city skyline, our private pods deliver an extraordinary atmosphere for your guests. π
Ditch the mundane and embrace the extraordinary at the lastminute.com London Eye. π
Secure your booking now and experience the #MerlinUnique magic for yourself. π€©
#CallThatUnique #SummerEvents #CorporateEvents #LondonEyeVenue See
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![Miley Cyrus on the Welcome Sign]()
ππ Tired of the same old summer parties?
Discover the Impossible Festival at Madame Tussauds, hosted by Merlin Venues!
πΆ Party with legendary music stars for an unforgettable night of fun and excitement that's perfect for corporate events, team building, and private celebrations.
Prices start from just Β£120 per person + VAT and include exclusive venue hire, a DJ, inclusive drinks and catering, and an immersive experience your guests will never forget.
Plus, book between June and August for the chance to win a pair of tickets to a Merlin UK attraction of your choice! π
πΊπ« Book now and join the #MerlinUnique revolution! π
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![Image of the Sea Life Aquarium venue through a iPhone]()
π€π Bored of coffee breaks with Mark in HR?
Dive into something extraordinary at SEA LIFE London Aquarium! π
Experience a unique event where you can sip cocktails with clownfish, share appetisers with sharks and pose with a host of creatures from sea πΈπΈ
π Book now and immerse yourself in a captivating underwater world that will leave you and your guests in awe β only with #MerlinUnique Venues!
Where else in London can you do that?
View more here βͺοΈ https://bit.ly/3LCqBSj
THE RESULTS
Outstanding Ad Performance: Our targeted LinkedIn adverts surpassed industry standards and exceeded campaign predictions, achieving an above-average click-through rate (CTR). This achievement underscores the precision of our targeting strategy and the compelling nature of our ad content.
Engagement Maintenance: Despite an ambitious increase in the number of posts sent across Facebook, engagement levels were sustainably maintained, showcasing the consistent audience interest in the content shared.
Impression Sustenance: Impressions, a key indicator of visibility, amounted to 51,363 on Facebook, ensuring the brand and its offerings stayed visible and top of mind.
Page Reach: The content created and shared reached 47,958 unique Facebook users, highlighting the successful spread of the brand message to a broad audience.
LinkedIn Growth: Impressions on LinkedIn saw an upturn of 9.53%, pointing towards an enhanced visibility in this professional network. The proactive strategy of increasing the number of posts by 325% certainly played a key role in this achievement.
Steady Follower Growth: Even as the frequency of media sent on Instagram increased, the follower count continued to grow, rising by 0.29% from the previous period. This represents the continuous interest and growth of our community on this platform.
Consistent Engagement: Engagement on LinkedIn stood resilient with a negligible decrease of 1.12%, indicating consistent audience interaction and interest in the content shared, in spite of a substantial increase in posts.