George P. Johnson UK Cisco Live EMEA
Brief Description: Tasked with enhancing the social media presence of the client, increasing engagement, and driving conversion rates.
Role: Social Media Manager
Responsibilities and Achievements:
Strategy Planning: Assisted in creating the quarterly campaign strategy. This strategic approach resulted in an increase in both engagement and followers, effectively fulfilling client goals.
Copywriting: Crafted compelling copy for social media assets, leading to increased click-through and conversion rates.
Asset Design: Developed visually appealing design assets that not only boosted brand awareness but also drove higher engagement levels.
Social Media Calendar Management: Planned and wrote the weekly social media calendar. This proactive approach heightened the consistency and effectiveness of social media campaigns.
Image Sourcing: Procured high-quality imagery that significantly enhanced the overall look and feel of the social media presence, thereby helping to increase engagement.
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THE RESULTS
Engagement Boost: Through effective content creation and campaign planning, we witnessed a considerable uptick in audience engagement across various social media channels. The engagement was measured through likes, comments, shares, and mentions, which all saw a substantial increase.
Ticket Sales Growth: By creating compelling social media campaigns and copy that resonated with our target audience, we succeeded in driving a notable increase in ticket sales for the Cisco Live event.
Improved Impressions: The combined efforts in enhancing the quality of assets, sourcing engaging imagery, and fine-tuning the copy led to a significant improvement in the number of impressions on our posts.
Enhanced Click Rates: The strategic use of call-to-actions in our copy, paired with visually appealing asset design, resulted in improved click-through rates. This demonstrates the efficacy of our content in driving audiences to take the desired action.