CONTIKI | TTC Tour Brands Marketing Lab
Brief Description
Role: Social Media Consultant
Responsibilities and Achievements:
Digital Strategy Development: In a collaborative effort with senior team members, I played a pivotal role in shaping and executing a digital social strategy that amplified brand presence across the UK, USA, and AUS markets. I was responsible for the meticulous management of various content across multiple social media platforms, orchestrating end-to-end processes to maximise audience reach and interaction.
Content Production & Direction: I co-spearheaded the content production efforts, focusing on the creation and dissemination of short-form video content for the US market, with an emphasis on paid media strategies that targeted a boost in revenue, heightened brand awareness, and expanded viewer base in anticipation of product launches. My role involved driving the content direction and ensuring the execution aligned with strategic marketing goals.
Campaign and Content Management: I was invovled in the ideation and implementation of digital-first initiatives tailored to key holiday events, overseeing the progression from concept brainstorming to the execution of "social first" series and campaigns. My efforts were critical in supporting the content calendar's ideation and management, ensuring a steady flow of fresh and engaging content.
Cross-Functional Teamwork: Collaborated across departments to brainstorm and execute cohesive 360° marketing campaigns, integrating marketing and publicity efforts. My collaborative approach was successful in developing content pillars and directing the production of high-quality video and photographic content.
Analytics and Industry Expertise: My analytical acumen allowed me to deliver insightful performance reports, translating data into strategic recommendations that propelled B2C acquisitions and improved traffic and efficiency. Keeping abreast of industry changes and new platform innovations, I ensured that our strategy remained at the industry's cutting edge.
[Noted some content produced in collaboration with internal design team]
Example of Video Content Creations
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![Contiki Traveller Testimonial]()
"I’ve been on 6 Contiki trips (soon to be 8 by end of 2023) and each one has pushed me out of my comfort zone, landed me in new parts of world…
…@dunnkayy on how to live life to the fullest with Contiki💚 If you want to find how you can live you best life and how to #TravelBetter with Contiki head to the the link in our bio🌍
#ultimatecontikitraveler #solotravel #traveltheworld #solotraveler #contiki #travelbetter
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![Video link to 3 reasons to go on a Contiki Trip]()
Top 3 reasons to go on Contiki's Sea, Safari, South Africa trip...
1. Sea 2. Safari 3. South Africa
And there are many more amazing reasons, as you can see in the vid and by clicking the link in bio.
#Contik #TravelBetter #TravelTogether #Sea #Safari #SouthAfrica #SafariHoliday
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![Image of the world of solutions at Cisco Live 2020]()
Let us know your score below…
And get in touch if you get the full score! We'd love to hear from you.
#Contiki #TravelBetter #TravelTogether #HaveYouEver #SoulMate #LoveBug #TravelTattoo #BucketList
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![A kingfisher bird with copy text]()
Happy World Tourism Day 🌎
#WorldTourismDay #contiki
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![Victoria & David Beckham Meme]()
Doing Europe?
Do it right and spice up your travel plans with Contiki.
We're talking loads of included experiences, plus local guides, a friendly Trip Manager and an awesome squad of 18-35s. Accommodation, activities and transport's all sorted too – so 0 expensive surprises along the way.
Say you'll be there?
#contiki #travelbetter #traveltogether #grouptravel #europe #europeanholiday #davidbeckham #victoriabeckham #spiceupyourlife #spicegirls #sayyoullbethere
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![Graphic promoting BuzzFeed featuring Contiki]()
…@isabellavvt from @BuzzFeed took a leap of faith and joined us on a trip that not only smashed her assumptions but also turned into an AMAZING TIME! 🚂🏰
From London to Amsterdam, she discovered that Contiki isn’t just a trip; it’s a community, an adventure, and yes, a little bit of a party too! Curious to read her full adventure and all the surprising details?
Click the link in bio to uncover the full story.
#contiki #grouptravel #traveltogether #buzzfeed #amsterdam #london
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![Title of Spooktiki Halloween]()
🎃 Join the Spooktiki Halloween fun with Contiki! 🎃
Diving in the Halloween spirit? Take your scare game from spooky to spine-chilling with these frightening filters:
💀 Skully | 🧟 Frank | 🦎 Liz
Oh, and don’t forget to tag us in your fang-tastic creations. Link in our bio 👻🧡
#Contiki #SpooktikiSelfies #Halloween #TrickOrTreat #HalloweenCostume #SpookySeason #HalloweenVibes
THE RESULTS
Engagement and Reach: Creation of compelling organic content that captured widespread attention, achieved eight-figure view counts across platforms, with a standout TikTok video amassing over a million views—highlighting the viral nature of the content and its resonance with audiences.
Audience Growth: Implemented targeted follower growth strategies that resulted in a substantial five-figure increase in followers, expanding the brand’s digital footprint and enhancing its social media presence significantly.