Entourage Sport & Entertainment

Brief Description: Tasked with enhancing the social media presence of the client, increasing engagement, and driving conversion rates.

Role: Social Media Manager

Responsibilities and Achievements:

Strategy Development: Devised comprehensive marketing strategies, including content planning, brand narrative voice, and the production of organic campaigns for key clients.
Client Management: Managed and consulted directly with key clients, developing bespoke social media content and strategies across multiple verticals and language narratives. Oversaw client brand image and reputation management on social media platforms.
Talent Promotion: Used social media channels effectively to promote talent, elevate their public profiles, and attract potential opportunities. Regularly monitored the latest trends to maintain engagement and relevance.
Interdepartmental Collaboration: Collaborated closely with departments within the company to integrate social strategies, ensuring campaigns were cohesive and aligned with broader objectives. Contributed to tender bids and proposals.
Digital Audit and Strategy Presentation: Presented a company-wide digital audit to the senior leadership team, showcasing the value of a streamlined digital strategy for business growth and customer engagement.
Brand Asset Development: Developed social media assets that adhered to company-wide brand guidelines, ensuring consistency and recognition across all digital platforms.
Analytics and Reporting: Regularly analysed and reported on social media performance metrics, refining strategies based on data-driven insights to maximise engagement and reach.
Crisis Management: Anticipated and swiftly responded to potential PR crises on social media, protecting the reputation of both the agency and its talent roster.
Influencer Collaborations: Identified and negotiated strategic partnerships with influencers and other relevant third parties to amplify brand and talent visibility.
Content Calendar Management: Created and managed content calendars to ensure regular and strategic content posting, keeping audiences engaged and growing the follower base.

Example Projects

UEFA CHAMPIONS LEAGUE TALENT FINAL ACTIVATIONS

As part of our ongoing relationship with @heineken, we were delighted to take @marcomaterazzi, & @themichaelowen, to Israel for the brand’s latest UCL activation.
Both talent attended exclusive UEFA Champions League viewing parties in Tel Aviv, meeting with local fans and media.
Thanks as always to our friends @g.conversation1
#talent #sportbiz #brand #football #weareentourage
It’s been a busy week for @harrietfreestyle!
First working with @footballescapes for their first ever girls football camp, before going off to Italy to work with @btsport & then attending her first @seriea game with @inter.
#weareentourage
He won the FIFA World Cup with Brazil, the UEFA Champions League with Real Madrid, & now @oficialrc3 can add a debut goal for @bitbunited to his list of honours!
Thank you to @ebay_uk for making this happen, a real enjoyable project to be a part of in support of @footballbeyondborders
Special mention to, @mccannlondon, @mediacomuk,
@seenconnects & @sdx_mgmt
#weareentourage #sportbiz #marketing #campaign
Great to be in the presence of 210 football federations and some of the biggest names in football at the 72nd FIFA Congress.
#weareentourage #fifaworldcup #footballbusinesss here
Busy first day for the Entourage team in Doha, but always time to catch up with friends!
@kaka, @marcomaterazzi, @oficialrc3, @juliocesar & @pablo_zabaleta_5 thank you for the hospitality!
Bring on the @fifaworldcup draw tomorrow 🏆
#weareentourage #fifaworldcup
What a week for Entourage Sport & Entertainment as we travelled to Qatar, for the @fifaworldcup 2022 draw & the FIFA World Congress 2022!
It was a busy few days for the team attending both events with our talent as invited guests of FIFA. As well as their attendance, they participated in a football tournament featuring broadcasters, FIFA employees, UEFA officials etc in a series of small matches.
Whilst in Qatar it was great to meet so many fans as we worked together with Mall of Qatar to organise various meet & greet engagements and merchandise signings with talent @pablo_zabaleta_5, @marcomaterazzi, @juliocesar, @oficialrc3 and FIFA World Cup winner @ikercasillas.
We’re looking forward to continuing our collaborations, and producing more exciting events over the year, bringing fans closer to the action as the FIFA World Cup 2022 draws closer.
#weareentourage #fifaworldcup #qatar #sportbusiness
We are delighted to announce that @diegolugano has joined the Entourage family!
A born winner & leader, Diego enjoyed a successful career playing for some of the biggest clubs across South America and Europe including, Club Nacional de Football, São Paulo, Fenerbahçe, Paris Saint-Germain, and West Bromwich Albion.
Since retiring Lugano has transitioned off the pitch to become a successful commentator for ESPN, and serves as President of the player association of Uruguay.
As a qualified Sporting Director, Diego most recently worked for São Paulo as International Director.
Welcome Diego Lugano!
#weareentourage #welcomediego #Bienvenidalugano
Highlights video of our work with @mallofqatar!
Great to meet so many fans and organise various meet & greet engagements with merchandise signings for @pablo_zabaleta_5,
@marcomaterazzi, @juliocesar & @ikercasillas
#weareentourage #fifaworldcup #qatar
…Supporting @o2uk activation of their @englandrugby partnership, Entourage client Harriet joined the record crowd as England took on Wales before heading behind the scenes at the Red Roses training camp, gaining an insight into their championship winning training regime. There, she took on the Red Roses in a series of challenges using a mix of rugby and football skills.
Thanks to O2 and @mcsaatchiseams for this partnership.
#weareentourage #sportbusiness #sportbiz #rugbyDescription goes here
Great to be supporting our client @ftx_official with their activations at the @f1mia and ongoing sporting partnerships
#weareentourage #ftx #F1 #nft #miamigp
World Cup winner and Entourage client @julianobelletti back with FIFA World Cup on the FIFA World Cup Trophy Tour by Coca-Cola in Ethiopia!
#weareentourage #FIFAWorldCupTrophy

Entourage Sport & Entertainment

Example Projects

Contiki | TTC Tour Brands Marketing Lab

Central Hall Venues