Central Hall Venues

Brief Description: As the primary social media marketer for Central Hall Venues, my responsibilities spanned an array of essential tasks. I commenced with a comprehensive social media audit to assess the existing content, audience engagement, and demographic details. Leveraging these insights, I developed a nuanced social media strategy, tailored to each platform's distinct audience preferences. I crafted engaging narratives ranging from shorter, casual Instagram posts to longer, professional discourses for LinkedIn, reflecting versatility in tone. In addition to generating creative content, I promoted specific events such as the BNC Event Show, emphasising Central Hall Venues' unique features.

I also consistently analysed post performance, making strategic adjustments based on engagement data to maximise the campaign's effectiveness.

Role: Account & Social Media Manager

Responsibilities and Achievements:

  • Social Media Audit: Conducted a comprehensive social media audit for Central Hall Venues, examining their existing content, engagement metrics, and audience demographics. This provided a baseline to define areas of improvement and guided the creation of the more effective social media strategy.

  • Social Media Strategy: Designed and implemented a comprehensive social media strategy across LinkedIn, Facebook, and Instagram for Central Hall Venues. This multi-platform approach ensured each channel was used to its full potential, aligning with their unique audience demographics and content preferences, resulting in cohesive brand messaging across all channels.

  • Campaign Development: Led the campaign, highlighting the distinct characteristics of Central Hall Venues. This strategic direction not only increased the visibility of the venues but also enhanced bookings, effectively achieving client objectives.

  • Brand Voice Design: Developed a brand voice that was both engaging and professional, encapsulating the prestigious and historic charm of the venues. This voice served to resonate with event professionals and businesses looking for unique venue solutions, driving higher engagement levels.

  • Content Creation: Created a multitude of social media content tailored to the distinctive audience preferences on each platform. From shorter, more casual posts for Instagram to longer, professional narratives for LinkedIn, the content generated was as versatile as it was engaging.

  • Adaptable Messaging: Successfully tailored campaign messaging to suit diverse audience needs and contexts, ensuring relevance and a clear communication of the venue's features in each post.

  • Cross-Promotion Strategy: Incorporated features of the Central Hall Venues’ commitment to charity and ethical practices within the campaign. This not only amplified the brand’s integrity but also created a positive impression among the audience, bolstering overall campaign effectiveness.

  • Event Promotion: Successfully promoted specific events such as the BNC Event Show, generating buzz and driving audience engagement. The promotional content was not only informative but also effectively highlighted the unique attributes of Central Hall Venues.

  • Analysis and Reporting: Regularly analysed the performance of the posts and the engagement they received. This ongoing analysis was instrumental in making necessary adjustments to the strategy, thus continually improving the effectiveness of the campaign.

  • Central Hall Venues steps

    🏛️ Dive into the rich history of Central Hall Westminster, a Grade II* listed building that shares its premises with Methodist Central Hall.

    Since its opening in 1912 as a monument to John Wesley, the founder of Methodism, we've hosted countless events of cultural and political significance.

    🌟 Today, our venue accommodates 800+ events annually, from concerts to conferences. Our profits contribute to maintaining our building and supporting global charity work.

    Experience the perfect blend of history, first-class catering, and audio-visual services for your next event at Central Hall Westminster! 🌍🎶🍽️

    #CentralHallWestminster #CHV #EventProfs #HistoricVenue #EventSpace

  • Women attending CHV

    🎉 The 21st BNC Event Show at Central Hall Westminster was a smashing hit, bringing together 800+ event industry professionals for a day of discovery, learning, and fun! 🤝

    🌱 Sustainability took centre stage with scrumptious meals from Green & Fortune, focusing on minimal waste and responsibly sourced ingredients. Get inspired by the latest trends, and don't miss out on the next BNC Show on September 20th, 2023! 🍽️🌍

    💡 Want to learn more? Head over to our website for all the exciting details!

    #CHV #CentralHallWestminster #TheBNCShow #TheBNC #Eventprofs #eventsindustry #networking

  • CHV - Scotland internal venue phtoo

    Discover the unique charm and versatility of Nicolson Square Edinburgh, a stunning event venue that blends original features with modern functionality. With high ceilings and natural daylight, our meeting rooms provide the perfect atmosphere for creativity and inspiration at your next event. 🏰🌞✨

    From the majestic Great Hall accommodating up to 200 people theatre style, to our smaller yet equally elegant spaces like Leith, Abbeyhill, Tollcross, and Calton, we have a variety of options to suit any event. Whether you're planning a conference, training session, art fair, live performance, or a private gathering, Nicolson Square Edinburgh has the perfect space for you. 🎭🎨

    #NicolsonSquareEdinburgh #EventVenue #MeetingRooms #ConferenceSpace #EdinburghEvents #CateringAndCourtyar

  • Central Hall Westminster Venue Area

    At Central Hall Venues, we take great pride in being a responsibly-run organisation and are deeply committed to providing accessibility and inclusivity for all our visitors, regardless of ability. 🤝🚶‍♂️🚶‍♀️

    Our venues offer a range of accessible features, including step-free access from nearby transport stations, low-level doorbells at main entrances, large passenger lifts, and ramped entrances. Additionally, our buildings are equipped with disabled evacuation lifts, clearly marked refuge points, and accessible toilets throughout. We strive to create a comfortable and welcoming environment for everyone, offering personal evacuation plans, automatic door openers, and built-in induction loops with hearing assistance in our Great Hall. 🏢🚆♿️

    If you're planning an event and require accessible facilities, Central Hall Venues is here to help.

    #CentralHallVenues #CHV #Accessibility #Inclusivity #EventPlanning #AccessibleVenue #MeetingRooms #BarrierFree #InclusiveEvents #EventProfs

  • A Stage for Local Talent and Cultural Experiences 🎭

    Central Hall Westminster is not only an iconic venue but also a platform for the local community to showcase their talents and share cultural experiences.

    From concerts and live performances to educational talks, our venue helps to cultivate a rich cultural landscape for the people of Westminster.

    Become a part of Westminster's thriving local scene! Find out how our venue can host your community event by visiting our website [Link in our bio]

    #CentralHallVenues #WestminsterVenue #CommunityEvents #LocalTalent

THE RESULTS

  • Enhanced Visibility: Through strategic content approach and targeted outreach, we managed to significantly boost impressions for Central Hall Venues (CHV) on Facebook. The impressions increased by 17.4% to 46,409, enhancing the brand's visibility.

  • Boosted Engagement: Our strategic content approach and targeted outreach across Facebook, Instagram, and LinkedIn led to a significant increase in audience engagement. On Facebook, we saw an 11.7% increase in engagements and a remarkable 35.3% increase in the engagement rate per impression. On Instagram, our follower count grew to 144, and on LinkedIn, we facilitated 191 meaningful interactions.

  • Growth in Impressions: Our efforts resulted in a substantial boost in impressions across all platforms. On Facebook, impressions increased by 17.4%, and on LinkedIn, despite a slight decrease in total impressions, we saw a 64.7% increase due to our proactive strategy and data-driven insights.

  • Increased Click-Through Rates: Our compelling ad content and effective call-to-actions led to a surge in post link clicks. On Facebook, we saw a 129.4% increase, and on LinkedIn, we encouraged 131 clicks, indicating heightened audience interest.

  • Consistent Posting and Follower Growth: Our consistency in posting and emphasis on brand identity led to a steady growth in followers and an active presence on Instagram with 1,032 posts. On LinkedIn, we saw a remarkable 33% rise in the number of posts sent.

  • Overall Success: Despite some fluctuations, our focus on quality content and engagement remained unwavering, contributing to the overall success of Central Hall Venues' social media presence. We demonstrated our expertise in delivering strategic content planning, driving audience engagement, and achieving meaningful growth across all platforms. By leveraging data-driven insights and innovative strategies, we successfully positioned CHV as a prominent player in the industry and fostered meaningful connections with their target audience.

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