Brief Description: In my capacity as the lead social media marketer for StoneX Stadium, I championed an 8-week-long dynamic campaign to cement the stadium’s reputation as the premier destination for corporate events and team-building experiences.

Strategically, I devised a content calendar encapsulating varied content pillars, each representing facets of StoneX's offerings – from powerful testimonials and success stories to spotlighting our award-winning catering and unparalleled rugby experiences. The campaign thrived across platforms like Instagram, Facebook, and LinkedIn, each receiving content tailored to its audience.

A key tenet of my approach was real-time performance tracking. Leveraging metrics such as engagement rate and reach, I was able to iteratively refine our strategy, ensuring optimal outcomes. To guarantee longevity and consistency beyond my involvement, I also curated a detailed handover document, paving the way for future campaigns.

This venture underscores my capabilities in holistic social media campaign management, from strategy creation to performance tuning, always with an eye on achieving tangible business results.

Role: Social Media Manager

Responsibilities and Achievements:

• Holistic Campaign Design: Orchestrated an 8-week tailored social media strategy for StoneX Stadium, pinpointing key audiences from local businesses to rugby aficionados and establishing diverse content pillars.

• Content Excellence: Crafted compelling narratives and visuals across platforms, uniquely tailoring the tone and design for Instagram, Facebook, and LinkedIn to encapsulate StoneX's allure.

• Strategic Calendar Management: Instituted a meticulous content calendar, ensuring an engaging blend of testimonials, venue features, and ethical commitments while maintaining audience captivation.

• Performance-Driven Adjustments: Employed real-time analytics to monitor and iteratively refine campaign strategies, enhancing reach, engagement, and conversions.

• Engagement Maximisation: Integrated relevant hashtags and potent CTAs, directing traffic to the StoneX website and magnifying audience interaction.

• Brand Amplification: Successfully positioned StoneX Stadium as the prime choice for corporate events, underpinning its ethical commitment and elevating its overall brand presence.

• Legacy Documentation: Curated a comprehensive handover document, encapsulating the campaign's essence and strategy for seamless future continuity, underscoring a commitment to sustainable success.