Project Title: Charity Auction Fundraising Campaign

Brief Description: The project, executed at Entourage Sport & Entertainment in June 2022, was a charity auction fundraising campaign. As the Social Media Manager, my primary responsibility was to raise funds exceeding our initial target for a specific cause. This was achieved through the creation and implementation of a comprehensive social media strategy that included authoring engaging promotional copy, managing content creation, conducting in-depth research on fundraising best practices, and coordinating promotional activities with various talents. The campaign successfully raised a four-figure sum, demonstrating the effectiveness of our strategy and the power of social media in mobilising audience support.

Responsibilities & Achievements:

• Campaign Development & Management: Led a successful charity auction fundraising campaign with the primary goal to exceed a set fundraising target. Authored all promotional copy for the campaign, demonstrating my aptitude for crafting engaging narratives. Managed the creation and capture of content to boost audience interaction.

• Social Media Promotion: Executed a comprehensive promotion strategy across diverse social channels. This broad-based promotion amplified campaign reach and significantly contributed to surpassing the fundraising target.

• Research & Strategy Optimisation: Conducted thorough research on fundraising best practices, utilising these insights to optimise the campaign for maximum effectiveness and audience engagement.

• Talent Coordination: Coordinated closely with talents for promotional purposes, contributing to the campaign's successful execution.

Results:

• Target Exceeded: The campaign was a resounding success, significantly surpassing our initial fundraising target for the Ukraine project, underscoring the effectiveness of our strategy in motivating our audience to contribute.

• Fundraising Success: Proudly, the campaign efforts resulted in raising a four-figure sum for the cause, demonstrating the tangible impact of well-executed social media campaigns and the responsiveness of our audience.