Project Title: FIFA World Cup Qatar 2022 Draw

Brief Description: Leading the social media presence for the agency's FIFA World Cup Qatar 2022 draw activations, I devised and implemented a multifaceted social media strategy, aiming to bolster the agencies global prominence. Seamlessly navigating international collaborations across varying time zones, I ensured that diverse audiences felt a genuine connection to our brand and the draw event. Furthermore, in collaboration with our agency's talent, I curated optional content plans, encouraging the creation of content that not only spoke to their audience but also highlighted the unique strengths of our talent roster. The synergy of these efforts culminated in a campaign that saw heightened engagement and increased viewership.

Roles & Responsibilities:

• Strategy Development: Spearheaded the formulation and execution of a comprehensive social media strategy, fine-tuned to the unique dynamics of the FIFA World Cup draw.

• Global Collaboration: Worked seamlessly across various international time zones, managing communications and ensuring perfect alignment with teams globally.

• Content Management: Overlooked the content capture process, ensuring high-quality visuals and narratives, while upholding the essence of the event.

• Content Creation: Delved into crafting bespoke branded content, designed with precision to echo with our diverse global audience.

• Calendar Planning: Took the helm in conceptualising and managing content calendars, guaranteeing a steady flow and punctual deployment of content.

• Talent Collaboration: Worked in tandem with the agency's talent, devising content plans that spotlighted their unique strengths and catered to our audience's expectations.

• Innovative Input: Frequently proposed and integrated innovative content ideas, maximising the potential of our talent pool and ensuring content remained fresh and engaging.

• Engagement Monitoring: Rigorously monitored campaign metrics, assessing the pulse of engagement and making iterative refinements to ensure maximum reach and resonance.

Results:

• Boosted Engagement: Through a meticulously curated content strategy, we witnessed a surge in audience interaction, solidifying the campaign's resonance with its target demographic.

• Expanded Audience Base: The campaign not only retained the existing audience but also attracted an influx of new followers, expanding our digital footprint significantly.

• Agency Brand Amplification: The well-executed campaign significantly augmented the agency's brand prestige, establishing a stronger position in the industry and reaffirming our capability to helm global-scale projects with finesse.